The platform is rolling out a fresh option that enables them to reduce the volume of AI-made content appearing in their streams. This move comes as the platform announced that it currently hosts over 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a global launch. This development comes amid a rise in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing video streams on a competing service primarily display content made by AI. A significant portion of this output is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, ranging from AI artwork to informative clips, and we want to provide users the ability to see more or less of that, based on their own preferences,” commented a company executive.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its app tagged as artificially created. Overall, over 100 mn pieces of content are submitted to the platform each day, making AI-generated material a limited percentage of its overall inventory.
User Control Features
Viewers will be in a position to reduce or increase the amount of AI content they watch by accessing the content preference feature in the platform and choosing AI-made media. Additional categories that are already be controlled under the filter encompass news, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate users to identify convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
Furthermore, the service will now apply an “AI-made” label to content produced via its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This measure is aimed to deter users from seeking to evade the tagging system.
AI Literacy Programs
The company is also establishing a two million dollar educational fund for professionals and groups to develop informative material about ethical AI use. This initiative will support charitable organizations specializing in teaching coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, amid discussion over plans to make redundant hundreds of content moderators in Britain. The company is set to eliminate 439 jobs in its user protection department in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official explained that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it is viewed by people. The company announced a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
